Filmmakers have two primary options for distributing their movies: a traditional system, as well as a do-it-yourself approach. Using the traditional system, a filmmaker can attend a film event, say, the American Film Market (AFM); the AFM represents a place where movie sellers and movie buyers meet and reach initial agreements.
Also, the filmmaker can follow a do-it-yourself approach, or a combination of these methods. Under a do-it-yourself approach, one uses movie markets and pursues other routes. Say, holding meetings with people who can distribute their films, and networking in general.
Before deciding on a best approach, analyze how the market works. Typical film genres are comedy, suspense, action, thriller, and independent dramas. Some genres sell better than others, such as action films.
Action films represent over half of the box-office hits. Moviegoers love car-chasing scenes and over-the-top explosions. Meanwhile, a historical drama might not reach as many moviegoers. Pre-research allows filmmakers to concentrate on what a moviegoer wants as well as what a film buyer will purchase.
There are ways to determine which films are top-sellers. Opening movie weekends are the most common way. It pays to notice the types of films that are selling before investing time in a movie’s production.
A trip to the online video store will let you monitor top-selling genres. Video store owners keep their landing pages lined with quality movies that they expect to move volumes of. Film-related magazines, blogs, and newspapers represent another way to keep track of best-selling genres.
Finally, research the artwork of successful films, such as movie posters and websites; learn from industry leaders.